Skip to content

Explore the Power of HubSpot Marketing Hub

Welcome to the world of HubSpot Marketing Hub, your one-stop solution for all your marketing needs. Empower your business with the incredible tools and features that the HubSpot Marketing Hub has to offer, and take your marketing efforts to the next level. This comprehensive guide will help you understand the different versions of Marketing Hub and their unique features.

What is Marketing Hub?

Marketing Hub is a powerful, all-in-one inbound marketing software platform by HubSpot. Designed to help businesses attract, engage, and delight customers, Marketing Hub streamlines your marketing efforts with a suite of tools and features that enable you to create and manage content, automate marketing processes, analyze performance, and optimize your strategies. With a scalable and flexible architecture, Marketing Hub caters to the unique needs of businesses of all sizes and industries.

Generating new leads-pana (2)

Marketing Hub Tiers

Like with all Hubs, Marketing Hub has 4 tiers. Ranging from free to the enterprise level. We have tried to list them so you can easily understand the considerations you should make.

Marketing Hub Free

Marketing Hub Free is an excellent starting point for small businesses and entrepreneurs looking to kickstart their marketing journey. With a selection of essential features, you can begin attracting and engaging customers without spending a dime. The features included in the Marketing Hub Free version include:

  • Live chat
  • Conversational bot (limmited)
  • Blog
  • Landingpages
  • Simple reporting
  • Shared inbox
  • Ad management for simple audiences
  • Forms

Marketing Hub Starter

Priced around 18 euro a month (annual commit, please see HubSpot website as prices may change), this takes not only away branding on emails and landing pages, but also increases the limits for automated responses, reports and custom properties.

This will likely be the minimum level you would want if you are a sole proprietor and are getting ready to scale your business.

It will allow basic automation (not workflows), basic call to actions, multi-currency, required fields and email- and chat support. 

Marketing Hub Professional

Marketing Hub Pro is a comprehensive solution for scaling businesses that need advanced marketing tools and features. Along with all the benefits of Marketing Hub Starter, the Pro tier offers many benefits including limit increases, unbranded blogs etc. Here are still some of the keytures we want to highlight:

Workflows: Marketing automation +
Streamline and automate your marketing processes with powerful, user-friendly automation tools. Create workflows, trigger actions, and manage campaigns with ease.
Best in class SEO Tools +
Optimize your content for search engines with HubSpot's built-in SEO tools. Receive recommendations, track your rankings, and stay ahead of the competition.
Social Media Tools +
Manage your social media presence with HubSpot's integrated social tools. Schedule posts, monitor conversations, and analyze performance all from one dashboard.
A/B Testing +
Test different variations of your emails, landing pages, and CTAs to determine the most effective strategies for your audience.
Custom Reporting +
Create custom reports and dashboards to gain a deeper understanding of your marketing performance and make data-driven decisions.

Marketing Hub Enterprise

Marketing Hub Enterprise is the ultimate solution for businesses seeking advanced features, greater control, and scalability. This tier offers everything in Marketing Hub Pro, along with a host of powerful features designed to meet the demands of large organisations and complex marketing operations. The benefits and features of Marketing Hub Enterprise include:

Adaptive Testing +
Use machine learning to automatically test and optimize your website pages, ensuring that you always deliver the highest performing content to your audience.
Advanced Reporting and Analytics +
Get deeper insights into your marketing performance with custom reports, revenue attribution, and event-based segmentation. Make informed decisions based on comprehensive data analysis.
Custom Event Triggers +
Create custom events to track and trigger automations based on specific user interactions with your website or content. This allows for more tailored marketing strategies and enhanced user experiences.
Predictive Lead Scoring +
Utilize HubSpot's machine learning algorithms to automatically score leads based on their likelihood to convert. Focus your marketing efforts on high-potential prospects and improve overall conversion rates.
Advanced Permissions and Security +
Manage user access and permissions with granular control to ensure data security and compliance. Create custom user roles and restrict access to sensitive information as needed.
Single Sign-On (SSO) +
Streamline user access to HubSpot with a secure and efficient single sign-on experience. This feature simplifies account management and enhances security for your organization.
Customer Journey Analytics +
Create a report with customer journey analytics to view the impact of every interaction a contact has with your business. With a journey report you can find out which touchpoints work best for attracting customers.

In conclusion, HubSpot Marketing Hub offers a range of options to suit businesses of all sizes and needs. From the Free version to the feature-rich Enterprise edition, there's a solution to help you effectively manage and grow your marketing efforts. Explore the power of HubSpot Marketing Hub and enhance your marketing strategies with the tools and features designed to attract, engage, and delight your customers.