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Run your business with a winning strategy
We help you focus on the rules, the team and the environment that leads to a predictable outcome.
By knowing the rules, your players, and the competition, we help you build a revenue engine based on data. Our approach combines deep market analysis with innovative strategies tailored to your unique business needs. We dive into the intricacies of your market landscape, identify key opportunities, and provide actionable insights to stay ahead of the competition. Our expertise in CRM, revenue operations, and marketing ensures that every move you make is informed by data-driven decisions. With our support, you'll not only understand your current position but also foresee future trends and adapt proactively. We empower your team with the knowledge and tools they need to excel, fostering a culture of continuous improvement and strategic growth. Let us be your guide in creating a robust, scalable revenue model that drives sustainable success.
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We bring you knowledge to help you scale better!

Our mission is not to hold your hand, but to help you understand the value of working with tactics and strategies.
Since much of our work relies on having a solid and best in class CRM that scales with us, a significant part of this website will be about HubSpot. But this is never about sharing a ready-made solution. Because every situation is different, we 'sell' a way of thinking. Creative, understanding the power of automation and tech-touch, but never loosing sight of the importance of human connections!

Now you may wonder: human touch and tech-touch: are they not opposites? The key here is balance. Humans focussing on connections with the aid of AI and automations will build and maintain more and stronger connections. Prioritise this in your company and win the game.

And if you wonder about the name of the website: describe something where both playing and winning are important. Something that is challenging, requires strategy and where thinking out of the box may be the key differentiator between you and everyone else. But there are still rules. Some that are fixed, some we think are fixed. All part of the game.

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The game and the stakes

As this website is a side-project and not a source of income, we win by helping others in the most efficient way. That means spending less time on some fancy graphics, and accepting that even code shared is ment to be rewritten. And that is intentionally: Every company is different. Anyone trusting run-of-the-mill advice without filtering and customising it to their specific needs should have a sanity check. And no, we don't sell those as well.

Some of the rules we play by:

As this whole thing is a game, we need rules:

  • Build CMS theme from the ground up with pagespeed as the north star. Not using HubSpot's boilerplate, nothing.
  • As an example: our module that shows and highlights code was inspired by the manual by the awesome Jon McLaren. But to drastically reduce the impact on the loading time is rewritten from the ground up. Still: we could likely not have done this without Jon's manual.
  • Spend more time on content that is not widely available, like how to write custom code workflows. And cut on topics like the benefits of the Hubs.
  • Base everything on PLG (product lead growth). As the need evolves, so will the website. The site right now is the MVP.
  • We are open about mistakes, but do not always want to share code we believe is likely flawed.