Commerce Hub Explained

HubSpot has a new Commerce Hub in town – a suite of tools that streamlines your entire opportunity-to-revenue process

. In plain English, it’s everything you need to go from a won deal to money in the bank, all inside HubSpot. Whether you’re a new HubSpot user or an old pro who hasn’t tried Commerce Hub yet, this witty yet practical guide will walk you through what it is, how it works, and why your team (and your finance folks) might just fall in love with it.

Commerce Hub consolidates features like quotes, payments, invoices, and even e-commerce orders, making HubSpot your one-stop-shop for billing and revenue operations. No more frantically hopping between your CRM, Excel, and accounting software – Commerce Hub puts it all under one roof (or rather, under one HubSpot). Let’s dive into the key components, with a special focus on Orders and Invoices (the dynamic duo of getting paid).

What is HubSpot Commerce Hub?

HubSpot Commerce Hub is essentially an add-on B2B commerce suite that works directly with HubSpot’s CRM. It consolidates existing commerce features and adds new enhancements into a single hub. In other words, HubSpot took all the tools for collecting payments and managing sales transactions, polished them up, and put them in one easily accessible place.

Commerce Hub includes several tools you might already know – and a few new ones:

Quotes: Easily create polished quotes and capture e-signatures, then collect payments instantly. Supports one-time or recurring payments.
Payment Links: Generate shareable links for product or service payments. Customers can pay through a streamlined checkout experience.
Subscriptions: Automate recurring billing on various schedules (monthly, quarterly, annually) via stored payment details.
Products Library: A centralized catalog for consistent pricing and product descriptions in quotes and invoices.
HubSpot Payments & Stripe Integration: Process payments via HubSpot Payments (U.S.-only) or integrate Stripe for global payments.
Invoices: Native invoicing within HubSpot, simplifying the move from closed deal to paid invoice.
Orders: A dedicated CRM object for tracking e-commerce or ERP-based purchases.

Why Commerce Hub Matters

For new HubSpot customers, Commerce Hub simplifies setup of quoting and billing from day one. Existing users can bring invoicing and orders fully into HubSpot, eliminating the need for multiple external tools. This reduces manual effort and significantly improves cash-flow management.

Spotlight: Invoices in HubSpot

HubSpot's invoices streamline your billing process:

Create invoices directly from contacts, deals, or quotes.
Support for one-time and recurring invoices.
Flexible payment options via online checkout or manual recording.
Integrated automation (e.g., overdue reminders).
Professional, customizable invoice templates.

Check out the official guide: HubSpot Invoice Setup.

Spotlight: Orders in HubSpot

The Orders object is ideal for businesses handling online sales or integrating ERP systems:

Stores detailed purchase history linked directly to contacts.
Integrates seamlessly with platforms like Shopify or WooCommerce.
Supports workflows for abandoned cart recovery and automated order updates.

Learn more from the developer docs: HubSpot Orders API.

Getting Started with Commerce Hub

To get started, explore these resources:

Final Thoughts